top social media platforms in southeast asiatop social media platforms in southeast asia

How Will Social Network Usage Change in Asia-Pacific in 2022? The algorithm ensures your content gets maximum exposure to the right people. Are you interested in testing our business solutions? For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. There's also one 'surprise' social network coming out of Vietnam. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. YouTube is the most popular, with 94.2% of internet users using the platform. Which social commerce platform should you use in your country? Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. But fear not! Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. Close behind are Facebook and LINE, with 89.2% and 88% respectively. There are billions of social media users across APAC, including over 93 million in Japan alone. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. Results: 975 travellers were analysed - the majority (817, 83%) being tourists. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. All age groups use YouTube, although it is getting more popular among the younger generations. It's proven to be a highly effective way of reaching specific audiences. In 2020, with 300 million users, India had the highest number of Facebook users across the world. Chart. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. Cambodia It's safe to say that, 5. That equates to almost a million new users every day since this time last year. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. Topics Social Media Users Social Media Usage Worldwide Executive Summary Buying on social media is all about community and trust. MPA joins industry leaders to discuss decarbonisation strategies. There's Beams, Spotify Podcasts, Twitter Space and more. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. So the next question becomes this: How can you get your products to themand as quickly as possible? Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. The most popular social media platforms. So, it's time for brands to jump on this trend and take advantage of it. . And Vietnamese social commerce shoppers are quite loyal. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. data than referenced in the text. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. Social media has given brands more ways than ever to connect with customers. It is free to use, but users can purchase premium features and services. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. The top social commerce platforms in Southeast Asia (by country). Social media is widely used throughout the APAC region. Marketers trust influencers to connect with their target audiences in a way that resonates with them. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. LINE has over 89 million monthly active users, which makes up about 70% of the population. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. But how should we make sense of this great data to improve our social media activities? Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. Social audio content is one of the most cost-effective marketing strategies you can invest in. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. SNOW is a South Korean messaging and multimedia app. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. That's the power of branded content in action! statistic alerts) please log in with your personal account. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). YouTube, Twitter, Instagram, and. What's new and trending on the blog? Different social media platforms have different market potentials, so it's important to choose the right one for your brand. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. The most popular is YouTube, with 89.6% of internet users on the platform. Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. Curated marketplace for fundraising . The favourite social media platforms of South-East Asia's young adults. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. There were 56.85 million social media users in Thailand in January 2022.. Hello folks, and thanks very much for joining us today. Insider Intelligence Inc. All Rights Reserved. Please do not hesitate to contact me. Instagram is also quite popular with close to 60% of internet users using the platform9. And all thats despite long-running issues on internet access, speed, and costs. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. However, YouTube usage is catching up. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. Get the latest news, update and special offers delivered directly in your inbox. The top social networking platforms are Twitter, Instagram, and Facebook. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. Access to this and all other statistics on 80,000 topics from, Show sources information Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. The most popular social media platforms. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? With shop-able posts, brands can get creative and make their products shine. Exportable files for easy reading, analysis and sharing. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. Are you interested in testing our business solutions? QQ has various additional features, including games, music, and a news feed. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. By May 2022, Clubhouse saw over 680,000 monthly downloads. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. User-generated content is a Powerful Key to Brand Building, 7. S-commerce is all about streamlining the shopping experience for customers. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. And the number of internet users is still growing, too. New White Paper: Game Apps in Japan download for FREE >>. This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. Well, once again, the data holds some surprises. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms.

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