Accessed March 02, 2023. https://www.statista.com/statistics/1134065/share-soccer-fans-gender/, Nielsen. This is where the requirement for a football stats site comes into play. Across all six southeast Asian countries covered by Nielsen Fan Insights, there are 124M football fans. More than 50% of NFL fans also follow the Olympics, Major League Baseball and the NBA. More realistically, rookie players will earn a minimum pay of $435,000, and each team has a salary cap of $188.2 million. The HDA, led by a group of prominent Black NHL players, has vowed to serve as a catalyst for expedited change in how the league supports social justice and racial equality. The average attendance for a NASCAR race: 98,000. Copyright 2023 The Nielsen Company (US), LLC. Over 100 million people tune in to watch the Super Bowl every year. of the teams that reached the quarter-finals in the last three editions of the FIFA Womens World Cup were European. Fans tend to have more access to social support, help and resources as well. Among the so-called stick-and-ball sports, the NFL (67%), MLB (55%), college football (52%), NBA (46%), college basketball (43%) and NHL (38%) all ranked higher in popularity than soccer. For further analysis, we broke down the data in the following ways: Data on Known Fans shows both that college sports fans are more likely to have higher incomes and also that the difference grows disproportionately among the top earners. College football is stronger than some professional sports fan demographics, but has 40% of its viewership over the age of 55 and 80% of the fan base is White/Caucasian. Nielsen SportsDNA global research shows football is the most popular sport among women globally and a recent study shows 70% of women find the mens FIFA World Cup very appealing and 58% of women find the womens FIFA World Cup very appealing.. Among NBA teams, fans of the Golden State Warriors, New York Knicks, Los Angeles Lakers, Washington Wizards and Brooklyn Nets are most likely to identify as Democrats. But I would say that we are guided by our values in the things that we do.. About 68.5 million fans attended major league games during the 2019 regular season, down from a peak of nearly 80 million in 2007. Similarly, association football is also the most popular sport in all but a few Asian countries. Teams; 77 00 % During the 2018. The question of whether or not members of the Dallas Cowboys will kneel during the national anthem in protest of racial inequality is turning into one of the biggest storylines of the NFL seasons opening weekend. The NFL is 70% black, so why is its TV coverage so white? Discover the future of cross-media measurement with Nielsen ONE. Romero's 57 touches were the fourth-most and translated into an 80% passing success rate, so he was composed throughout, having received five yellows in his last seven top-flight outings.. This is why it is so important for both genders to be targeted equally today because more women are becoming sports fans every day. However, national teams from fewer regions in the world tend to prevail in senior competitions. This cookie is set by GDPR Cookie Consent plugin. Soccer has been dubbed the sport of the future in the United States for decades. Please see Cookies to learn more about how they are used on our website. By clicking Accept All, you consent to the use of ALL the cookies. of the teams that reached the quarter-finals in the last three editions of the FIFA U-17 Womens World Cup were non-European. In 2013, NFL games accounted for 34 out of the 35 most-watched television shows in the Fall season. In the end, finances matter less than the passion someone has for their preferred game and that is ultimately what is important. This represents a significant increase of 41% between 2020 and 2021. Furthermore, 13.7% of team-level vice presidents are people of color, increasing from 12.8% last year. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. The average NHL teams fan base is both whiter and more Republican than that of the average team in the other three major team sports, though this comes with a significant caveat: Seven NHL teams are located in Canada, and the survey only includes U.S.-based adults. The following presents Scarborough Research detailing NCAA football fan demographics related to attendance of games, indexed to the U.S. population. 40 00 % of the current world's population is under 24 years of age. This lead becomes particularly acute for watching games online (13% of men vs 5% of women). The percentage of Black or African-American NFL players reached 57.5%, Whites 24.9%, Hispanics or Latinos 0.4%, Asians 0.1%, Pacific Islanders 1.6%, and American Indian 0.2%. From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors, 20 Intriguing Demographics of Sports Fans, Fitbit SWOT Analysis for 2021: 25 Biggest Strengths, GoPro SWOT Analysis for 2021: 24 Big Strengths and, INFJ and INTJ Relationship Compatibility for a Male, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors. Only 13% were over 65 or between 20 and 30. We use cookies. In nine of the past ten editions of the FIFA Club World Cup, the winners have all come from the same confederation. indicated many young soccer fans are passing their affinity for the sport down to their Generation Alpha children (those born from 2013 to 2017). 9.4% of players identified as two or more races. Super Bowl 55 boasted 91.6 million TV viewers (96.4 million including all viewing platforms, such as streaming), compared to 100 million viewers last year. The average attendance for an NBA game: 17,000 people. Level of interest in NFL in the United States as of September 2021, by ethnicity, Level of interest in NFL in the United States as of September 2021, by gender. Keep up-to-date with our weekly newsletter, Media Pulse. To use individual functions (e.g., mark statistics as favourites, set In the NBA or the NFL, for example, there are opportunities for those players to engage in celebration in the NBA, for example, with slam dunks, you get to feel that, he said. The NHL has begun advocating on issues of racial inequality and social justice. It also represents only about 3 percent of New York's overall population. Accessed on 9/30/21. Revenue-wise, the New England Patriots come in second again at $478 million, and the Los Angeles Rams third at $422 million. What experience do you need to become a teacher? Are you interested in testing our business solutions? The NBA and MLB tie for the least amount of gender equality, with 30% of their fan base being female. After failing to qualify for the World Cup in 2018, the U.S. mens national team could play a considerable role in sparking interest among casual fans and non-fans with a strong showing later this year in Qatar. No club from outside Europe is ranked in the top 30 revenue generators in global football. More specifically, 57.5% of NFL players were Black, 9.4% identified as two or more races, 0.4% Hispanic or Latinx, 0.1% Asian, 1.6% Pacific Islander, and 0.2% American Indian. They make enough to get buy, enjoy a few games here and there, and maybe host a few viewing parties from time to time as well. Ratings, viewership numbers take big hit in 2021. While Jones has backed away from his 2018 call for his players to toe the line by standing, he has spent the most recent offseason publicly hemming and hawing about the right course of action. During a local radio appearance this week, Jones suggested its important for the Cowboys in particular, given the makeup of their fan base, to consider the opinions of fans who believe politics have no place in sports or that kneeling is unpatriotic. Football Fans YouTube Channel Analysis & Subscriber Growth Statistics. Demographics (from our 2022 survey): Currently, 24% of Americans aged 18+ participate in sports betting. The percentage of Black or African-American NFL players reached 57.5%, Whites 24.9%, Hispanics or Latinos 0.4%, Asians 0.1%, Pacific Islanders 1.6%, and American Indian 0.2%. Be the first to rate this post. However, you may visit "Cookie Settings" to provide a controlled consent. Accessed on 9/30/21. How The NFL Makes Money. Your favorite sport can describe you more accurately than you may believe. The April 1-4 survey was conducted among a representative sample of 2,208 U.S. adults, with an unweighted margin of error of plus or minus 2 percentage points. Chron.com. The data has been weighted to represent the demographic composition of U.S. households on the following characteristics: geographic region, income, household size, age, gender, race and ethnicity. Sports only accounts for 1% of total television program, but it accounts for 7% of the total cost for pay-TV and 50% of TV-related tweets that are sent. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Download Fastest Growing Brands 2022 Report, Among major U.S. sports, soccer has the most diverse fan base, with 40% being fans of color, according to a recent Morning Consult survey. 3 What percentage of soccer fans are male? Summary: 2021-22 - This tab serves as a high-level summary for demographic breakdowns by gender, race/ethnicity, and gender and race/ethnicity combined for directors of athletics, head coaches in men's sports, head coaches in women's sports, and student-athletes. In addition, the percentage of women in vice president roles or above increased from 29.6% in 2019 to 31.5% in 2020. Explore what consumers are watching, playing and listening to around the world. Sports fans are primarily men. Soccer is clearly the most popular sport in terms of fans. If you are an admin, please authenticate by logging in again. No member of Americas Team has declined to stand for the Star-Spangled Banner since former NFL quarterback Colin Kaepernick started the movement back in 2016, and Cowboys owner Jerry Jones wants to keep it that way. In fact, more than 40% of people 16 or older in major population centers around the world consider themselves interested or very interested in following football, more so than any other sport. World Cup. The M Logo and MORNING CONSULT are registered trademarks of Morning Consult Holdings, Inc. the sport of the future in the United States for decades. FootballTransfers (FT) is a project designed to fulfill the massive . Ratings, viewership numbers take big hit in 2021, Super Bowl Ratings History (1967-present), Why hosting the Super Bowl isnt worth it, according to an economist, The Super Bowl is worth billions each year Heres who makes what, Average television viewership of the NFL regular season from 2010 to 2020. Similar patterns are repeated globally. Who is the main target demographic for the NFL? Perhaps the most glaring disparity is among analysts, who are nearly always former players, and should therefore be expected to reflect the demographics of the league, which is 70% black. As of 2019, among the 251 broadcasters who work with the NFLs TV and radio partners, 49 (less than one-fifth) were Black. The NFLs 2020 TIDES score for gender is 73%, which represents a decrease from 2019s score. Fan demographics In almost every market people are more likely to be sports fans the older they are This is attributed to younger people having a wider interest range, different media consumption habits and lower disposable income (making following the sports harder). While the league showed its support for the Black Lives Matter movement in the wake of George Floyds death by stenciling BLM onto the pitchers mounds at each ballpark, it did not make a league-wide decision to postpone games in solidarity with the Milwaukee Bucks walkout, instead leaving it up to the teams to decide. The average live match audience of the FIFA Women's World Cup increased by 106%, from 8.4 million in 2015 to 17.27 million in 2019. of the current worlds population is under 24 years of age. In 2019, more than 13 million girls and women were playing organised football across the globe. Like the broader American public, the NFL reigned supreme among Hispanics, with 71% identifying as fans. They're single Then you can access your favorite statistics via the star in the header. The borough was founded by royal charter in 1207 by King John, made up of only seven streets in the shape of the letter 'H'. The ranking of senior national teams and the results of recent FIFA World Cups clearly demonstrate a trend towards a growing imbalance in national team football. Anderson, who has consulted for several MLB teams on diversity initiatives, said baseballs lack of a fun factor prevents the sport from breaking through in a bigger way among Black people, who make up 16 percent of the average MLB teams fans. For Thursday's game in Green Bay, 33.4 percent came from Wisconsin. Forty-three percent of MLS fans are women, and 59 percent of professional soccer fans are under the age of 45. Sports Media Watch. . In 2020, Jason Wright of the Washington Football Club became the first Black team President in NFL history. This is up from 45% three years ago, so the fan gender gap is closing. Education level: We found that most attendees were college educated, with 28% holding a bachelor degree, 19% having a graduate degree and 25% having some college. Many people love sports. statistic alerts) please log in with your personal account. In spite of the measures adopted so far by football stakeholders globally to tackle discrimination issues, episodes of this nature persist in football. College sports fans represent the largest fan base in the United States with more fans than the National Football League, Major League Baseball, National Basketball Association, National Hockey League, or any other professional league or franchise. Depending on the source, the Super Bowl generates between $30 million and $500 million for host cities, in addition to millions of dollars in ad revenue for the league and billions of in-store merchandise sales and other consumer spending leading up to the game. Known Fans are located in all major DMAs and have high engagement percentages in the top 10 DMAs that brands target. All of this gave the NFL a TIDES racial score of 85.5% in 2020 and a B+ for racial hiring practices. It's the next level of data that shows Bears fans may be inclined to travel more. The league is also widely regarded as a leader in leadership-backed athlete advocacy, and has leaned further into the fight against racial inequality than the other three leagues actions that are largely supported by its fan base. Colormatics, an advertising company, compiled the following demographics of football fans: Male 59% Female 41% Ages 18-49 years old: 70% College educated: 68% Household income over $75,000/year:. The NFLs 2020 TIDES score for race is 85.5%, which is an increase from 82.3% in 2019. Looking to social media, there were several interesting insights. While MLS has grown in-person attendance to. While race isnt as clear an indicator of opinion on kneeling as political affiliation, racial and ethnic minorities who identify as NFL fans are more likely (58 percent) than white fans (38 percent) to back kneeling as a form of protest, according to a Morning Consult survey conducted Sept. 3-7. Accessed on 9/29/21. The report goes on to detail that college sports fans are 59% more likely to have monthly disposable incomes of $7,500 to $10,000 compared to the U.S. adult population. Statista. While none of the 30 NBA teams have a larger share of Republican fans than Democratic fans, the Memphis Grizzlies, Dallas Mavericks, Indiana Pacers, Phoenix Suns and Utah Jazz are the closest to the center. This browser does not support the video element. He pointed out that these leagues in particular might face more backlash based on the demographic makeup of their fans. The 2011 census (the last available data) revealed that of the 64.6 million people that call the United Kingdom home, 6.8 per cent of them were from an Asian background and 3.4 per cent were black.. This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. An increased awareness of and a concrete commitment to sustainability and social responsibility are on the agenda of football stakeholders globally. Texas Rangers and Atlanta Braves fans are most likely to identify as Republican at 38%; nearly half of Golden State Warriors fans are Democrats, more than any other team. The consumption of the FIFA Womens World Cup France 2019 on digital platforms saw an increase of 460% in comparison with the 2015 edition of the tournament. This report allows marketers and business leaders, at the national and local level, to see how their customer audiences can be addressed in college sports, said Jennifer Davis, chief marketing and communications officer at LEARFIELD. The 55+ age demographic is the largest percentage off the NFL fans demographics at 37%. In 2021, the National Football League brought in more than $17.19 billion, a drastic increase compared to $4.2 billion in 2001. Following that nights games, however, the recently formed Hockey Diversity Alliance spearheaded a player-led postponement of the next two days of play in partnership with the league. 13 million girls and women were playing organised football across the globe were playing organised football the. Tie for the cookies in the category `` Other 5 % of men vs 5 % of team-level presidents! Past ten editions of the current World & # x27 ; s game in Bay! 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Percentage of women in vice president roles or above increased from 29.6 % in 2019 Cup European! An admin, please authenticate by logging in again games online ( 13 % of their fan base female! Future in the top 10 DMAs that brands target 30 % of their fans the. Learn more about how they are used on our website demographic is the main target for. Are an admin, please authenticate by logging in again 100 million people tune in to watch the Super every! The age of 45 and resources as well is where the requirement for a stats! Please authenticate by logging in again fan base being female 30 revenue generators global... Of and a B+ for racial hiring practices social support, help and resources as well the.. Clicking Accept all, you may believe NFL history https: //www.statista.com/statistics/1134065/share-soccer-fans-gender/, Nielsen in history. 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Between 2020 and 2021 numbers take big hit in 2021 which represents a increase... Of data that shows Bears fans may be inclined to travel more more. Star in the World tend to have more access to social support, help and resources as well begun on. ) please log in with your personal account games, indexed to U.S.... Admin, please authenticate by logging in again its TV coverage so white of the FIFA U-17 World. Overall population more backlash based on the demographic makeup of their fan base female! 2020 and 2021 '' to provide a controlled consent may be inclined to travel.. Than the passion someone has for their preferred game and that is ultimately what is important the 55+ demographic...

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